Graphics Reference
In-Depth Information
Syntactic explorations using
onomatopoeic terms
11-29
Schhh, static,
and rabbit ears.
(Designer: Kelly Olsen)
Frank D'Astolfo
Rutgers University-Newark
An onomatopoeic term (a word that sounds like the thing or action
denoted) was selected and used in syntactic explorations. The first
level involved drawings exploring syntactic variations using a grid to
create visual relationships. These studies evolved into complex type
compositions expressing the term.
Level two saw an additional word added as a simple linear
element. Unexpected yet meaningful relationships were sought. Visual
relationships were created through alignment, balance, juxtaposition,
and direction.
In level three, a photograph was added, completing the
composition and forming a meaningful message. Unexpected, ironic,
or complex associations were encouraged. A spectator or fan at a
sporting event (Fig.
11-28
) adds a new dimension to the
ver
sound of
a fan. Rabbit ears cause
schhh
(Fig.
11-29
) to denote the static of poor
television reception. The meaning of the word
croak
(Fig.
11- 30
) is
changed by the gun. The
ding-dong
(Fig.
11- 31
) comes from the bell in
a boxing match after a prizefighter is added to the design.
This project addresses a complex set of issues. Type style, size,
and placement can express the meaning of words. Effective visual
organization is achieved with the help of a grid. Words and pictures
strengthen and even alter each other's meaning.
11-30
Ribbitt, croak,
and gun. (Designer:
Cheri Olsen)
11-28
Ver, fan, and
spectator. (Designer:
Elisa Robels)
11-31
Ding dong, ready,
and boxer. (Designer:
Paris Jones)
