Graphics Reference
In-Depth Information
Comparative relationships:
type and image
Jan Conradi
Ball State University
In this two-part project, students considered visual relationships
between type and image. After selecting photographs, students chose
typefaces and letterforms that related to the image through visual
characteristics such as shape, weight, decorative embellishments, and
other design attributes. Part one involved hand drawing the letterform
in a side-by-side comparison of form (Figs.
11-12
and
11-13
).
In part two, the relationship was explored further by integrating
the letterform into the image (Figs.
11-14
and
11-15
). Attention to
typeface selection, scale, repetition, color, and balance allowed the
merger of type and image into a single entity.
This project helps students who are innately image-oriented
understand how design characteristics of typefaces are distinctive.
Selection of an appropriate font can enhance the communicative
message, and type and image can be composed into a unified
composition.
11-12
Designer: Brandon Luhring
11-14
Designer: Trina Denison
11-13
Designer: Brandon Luhring
11-15
Designer: Kara Holtzman
