Graphics Reference
In-Depth Information
CASE STUDY
Museum of Design Zurich
The case studies on the following pages reflect the
typographical, navigational, and aesthetic qualities
associated with effective web page design and other
digital, on-screen applications.These attributes include
simplicity, typographic legibility, clear navigation, and
adaptability to change.
Design: Andreas Kohli and
Benjamin Schudel
Through its collection and programs, this
museum chronicles the aspirations and
products of design in Switzerland and around
the world. Design categories include product,
interior, environmental, and graphic design.
The site's home page features an
animated grid of square tiles. The lower left
tile presents the name of the museum in
white Helvetica on a red background. Current
exhibition venues are identified in adjacent
squares upon a kinetic photographic montage
(Fig.
8-31
).
As the cursor passes over these venue
squares, their backgrounds are replaced by
squares of solid color that slide together
from the top and bottom of the grid. Clicking
on these venues links to pages containing
additional information. Filling the entire grid
are representative images that continually
refresh with new images (Fig.
8-32
).
Clicking “Exhibitions” (Fig.
8-33
) links
to a page containing submenus that list
current and future exhibitions. These link
further to descriptive information about each
of the exhibitions.
Clicking on “Collections” takes visitors to
a page containing background information and
links to the museum's collections, including
the design, graphics, posters, and applied arts
categories. At the top of each of these pages, a
band of representational images can be viewed
by scrolling through them (Fig.
8-34
).
This is an altogether flexible interface,
where visitors learn about the museum and
retrieve information about events from a varied
number of directions. Users can freely navigate
between pages to learn about the museum or
find the information they are seeking.
This kinetic and resonant site provides
users with a lively, memorable experience
and a virtual mini-tour of the museum and
its collections.
8-31
