Graphics Reference
In-Depth Information
6-12
Visual
substitution: The
visual sign of an ear is
substituted for the letters
E
,
A
, and
R
. (Designer:
Lou Dorfsman)
6-14
Simultaneity:
The numeral
8
functions
as the letter
g
in this
logotype used for a group
exhibition of paintings
by the early twentieth-
century American art
group the Eight.
6-15
Visual
transformation: A
mother, father, and child
are suggested through
the visual transformation
of the letters
l
and
i
.
(Designer: Herb Lubalin)
6-16
Visual
exaggeration: The
irregular syntactic
treatment of typographic
signs exaggerates the
process of taking things
apart and putting things
together. (Designer: Steff
Geissbuhler)
6-17
V
isual
exaggeration: The
repetition and playful
treatment of typographic
forms effectively
reinforces the content of
the drama
Fool's Play
.
(Designer: David Colley)
6-13
Visual transformation: Letterforms are drawn
to represent the visual sign of a building and spell the
words
urban
and
futures
. (Designer: Thirst/
John Pobojewski)
