Graphics Reference
In-Depth Information
The Typographic Message
6
This chapter introduces typography as a language of potent visible
signs, a language capable of educating, persuading, informing, and
entertaining. When typographic signs are created with an informed
eye and mind, they can achieve clarity, expression, lucidity, aesthetic
beauty, and more. Typographic messages pervade our culture to the
degree that they are often taken for granted or not noticed at all, but
those that are etched into the mind and memory are characterized by
a relationship between content and form.
