Graphics Reference
In-Depth Information
5-7
Word-to-word interaction exhibits rhythmic
recurrences of form and counterform. Individual
letterforms are paired, and their corresponding interior
counters are related here. (Designer: John Rodgers)
5-8
This dissection of the word
Camerata
displays
the letterform combinations and the relationships
between consonants and their connecting vowels.
Contrast and repetition create lateral movement
within a word, and the overall arrangement relates to
the word's meaning. (Designer: Sergio de Jesus)
5-9
In the Olivetti logo,
the x-height establishes
continuity, and the five
ascending vertical forms
create a horizontal
rhythm. The repetition
of rounded forms (
o
and
e
) and the echo effect of
a rounded form followed
by vertical strokes create
a lively unity; the angled
strokes of the letter
v
introduce an element
of contrast. (Designer:
Walter Ballmer)
