Graphics Reference
In-Depth Information
STARTUPS
the RFID collar on a pet can be recognized
by doors that can open to let them in (Ca-
saleggio, 2011). NFC is a set of standards
for smartphones to establish radio commu-
nication with each other by touching them
together or bringing them a few cm close
for contactless transactions, data exchange,
and simplified setup of Wi-Fi, often used as
a synonym for WLAN - wireless local area
network, technology that allows a device
to exchange data using radio waves over a
high-speed Internet);
Stage 3. Take Control of the World:
Technolo-
gies such as remote control make possible
that objects are connected to the internet and
interact with people: they communicate, take
orders, and state information about them-
selves. For example, lost or stolen objects
such as keys or cars can tell us where they are,
and windows open at certain temperature;
Stage 4. Let the Things Talk to Each Other:
Technologies such as machine-to-machine
(M2M) wirelessly connect devices into a net-
work allow objects to communicate with each
other and take action in certain conditions.
For example, they monitor patient heartbeats,
enable plants alert sprinkler systems when
they are dry, and business cards swap data
or download them to a computer;
Stage 5. Let Things Become Intelligent:
Objects
that interact with the Internet can create value
that interlinks them. Technologies such as
Object Generated Content (OGC) and Device
to grid cause that objects communicate with
the Internet using sensors and counters. They
provide information that can be elaborated
and used as a new knowledge. For example,
Nike places sensors in shoes; the alarm can
ring earlier in case of traffic or bad weather;
intelligent cups of medicine bottles signal
with light, sound, or a telephone call a time
to take a pill and send a monthly report to
the doctor (Casaleggio, 2011).
Startups are becoming a way to communicate with
society. Startup company, establishing a business
by bringing to existence some ideas saved on
napkins or Photoshop files, takes advantage of the
existence of open source databases and cloud apps
that make the access to customers globally avail-
able. Startup companies are getting great visibility
and may have an impact on other people around
the world because one may use for free the expe-
riences gathered by previous entrepreneurs, both
successful and failed. One can run a distributed
team due to the cloud apps. Staring a new startup
company involves using strategically, with little
capital, a variety of customer acquisition chan-
nels, public relations, inbound marketing, search
engine marketing, in-person events, platform
distribution, direct sales, affiliate programs, and
information that currently exists. A new class of
investors creates software, uses new technologies,
platforms, and even new tools for startups that
become available, and makes a living.
CONCLUSION
This chapter contains discussion of technologies
involving augmented and virtual reality that are
becoming crucial for technological development
for both corporations and universities. Augmented,
virtual reality, and Second Life play an increasing
role in lives of participants. The desktop-type 3D
virtual environment, where the real world is not
blocked out from the user who can see through a
window and communicate by mouse and keyboard,
is especially promising for learning and educa-
tion. Examples of the virtual reality immersive
simulations are related to the immersive virtual
reality environments used for pilot training pro-
grams, digital museums, galleries, conferences,
and festivals.
