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the Westerners (a sequential and abstract diagram)
and the mountain trail for Asians (a holistic and
metaphorical representation). The results of 231
subjects in Europe and India demonstrate that
knowledge visualization has the power to increase
the effectives of the message compared to text,
and that these benefits replicate across different
cultures. Communicating a business strategy with
knowledge visualization, compared to text, has a
significant positive impact on the cognitive and
on the emotional response of the subjects.
Companies of many profiles use information
visualization for aesthetically rendered projects,
which provide solutions, taxonomies (that cat-
egorize data), guidelines (that recommend best
practices) and reference models (that describe
how visualization systems work as a whole).
Designers work for the industry by cooperating
with usability engineers, user interface develop-
ers, human factors design engineers, and usability
consultants. They specialize in designing and
evaluating novel human-computer interfaces,
being knowledgeable about how users perceive,
learn, and use new products.
An important field in data visualization is
product visualization made with the use of many
kinds of visualization software that provide vivid,
often photorealistic images of products to be sold
and marketed. Product visualization serves for
designing, producing, marketing, and sales of
manufactured articles. This is another implemen-
tation of visualization techniques, which involves
visualization of software technology and manage-
ment. Technical visualization of models is useful in
product development, 3-D modeling, simulation,
and rapid prototyping, among other needs.
Another kind of visualization is the immer-
sive 3D interaction experience. In the immersive
multi-wall virtual reality and interactive visual-
ization environment participants are completely
surrounded by virtual imagery and 3D sound, and
the world comes to them in depth when smart
interactive 3D content appears to float in space
in and outside of the screen without any glasses;
large transparent display screens let you see objects
and manipulate them by simply pointing with bare
hands from a distance or by voice interaction. In
a stereo digital showroom one can get a complete
visual feature demonstration, seeing objects on a
large 20-foot 3D immersive holographic display,
then again on the web. Software for simulation
technology creating and publishing interactive 3D
rich media is easy to use as the high-end stand-
alone application on a computer or at the Internet.
The portable stereoscopic 3D visualization can
be set up in minutes for event marketing, sales
presentations, and product animations for easy
publishing on the web or wireless. Internet users
have 3D objects available on the web. Hartman
and Bertoline (2006) examined how instruction
in a stereoscopic, immersive environment would
cast light on assessment of 3D constructs and
abilities, as compared to the use of traditional
paper-based assessments.
5.4. Professions that Employ
Visualization Skills
Present-time workplaces need a broad range of
skills in the visualization domain. Such skills are
highly desired and support a lot of job opportu-
nities. Interactive information graphics make an
essential part of journalism, information visualiza-
tion, and information design. They are important
in conveying information in education, online
journalism, business management, and techni-
cal writing. Visualization and semantic analysis
supports understanding of social networks, for
example it combines text-based and image-based
data analysis with the occurrences search.
There are numerous areas of work where knowl-
edge about visualization techniques is supportive
or required. Knowledge visualization specialists
integrate methods from different fields, and work
in numerous professions, such as:
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