Graphics Reference
In-Depth Information
a communication tool. Knowledge visualization
specialists use computer-based (and also non-com-
puter-based) graphic representation techniques,
such as information graphics, sketches, diagrams,
images, concept maps, animations, interactive
visuals, or storyboards to produce information
design solutions concerning readability, simpli-
fication, and effectiveness of visual presentations
for a wide spectrum of users. Designers co-work
with communication science specialists for social
network users (such as cell phone users, e-mail
archives, criminal networks, or underage audience
sensitive messages).
See Table 11 for Your Reaction and Visual
Answer.
Martin Eppler describes the domain of knowl-
edge visualization as a “discipline that focuses on
the collaborative use of interactive graphics to
create, integrate and apply knowledge - particu-
larly in the management context. This emerging
approach nevertheless builds on decades of re-
search on using images collaboratively for sense
making and knowledge sharing” (Eppler, 2011,
pp. 349-353). Visual representations allow orga-
nize information and concepts, convey knowledge,
amplify cognition, and enhance communication.
Examples include conceptual diagrams, knowl-
edge maps, visual metaphors, interactive visual-
izations, information visualization applications,
stories as pictorial visualizations, objects, and
Table 11.
Your Reaction and Visual Answer: Reduce Cognitive Load for One's Working Memory
Pretend you have to prepare a colleague for a trip to far-away place where your colleague may approach communication problems. Create
your instruction about a region you are familiar with. Design a visual aid how to manage without knowledge of local language. Your instruc-
tion must incur as low cognitive load as possible. Think about creating some simple signs, symbols, icons, and metaphors for the building
blocks of your instruction, for example, pictures that correspond with typical actions or situations. This way, your colleague will cope with
a reduced cognitive load, just combining ready to use chunks to solve a specific problem, formulate a question, or convey a message. This
little booklet may resemble some existing travel topics assigning names to objects. For example, a topic by Dieter Graf (2009) “Point it” is
a collection of photographs presenting typical objects useful in every day situations. It contains no words, can be shown in any place, for
instance to ask for directions, places, services, or points of interest. Develop your own aid along another strategy or idea.
