Graphics Reference
In-Depth Information
Figure 16. (a) Adam Smith (b) Erik Sanchez, “Reduce, Reuse, Recycle” (© 2012, A. Smith, E. Sanchez.
Used with permission)
Figure 16a, and 16b show works done in my
“Digital Illustration” class, both promoting the
idea of recycling. Many times a “yes” poster makes
the viewers aware of danger and thus motivates
them to avoid detrimental effects or put a stop to
bad practices. Work by Adam Smith provides easy
to understand, symbolic design; Erik Sanchez
tells about pollution caused by discarded elec-
tronic circuits.
Apart from being appealing and informative
a great part of posters are designed with the pur-
pose to protest, to oppose, or to fight against
unwanted events and phenomena. This trend is
apparent in relation to the health and environment
related issues. It might be interesting to follow
the developments in the social awareness of harm-
ful events or processes and the ways of dealing
with them. For example, posters that warn people
about the danger of smoking have been changing
in parallel with the developments in the social
and medical research about the effects of the to-
bacco addiction. One may trace the approaches
to this problem evolving in the sequential decades
and view the examples of innumerable publica-
tions:
co industry was against educating people
about it. One could see posters stating that
smoking is harmful;
In the 1960s scientists found some asso-
ciation of smoking habits with the lung
cancer induced by the products of com-
bustion reaching the surface of the bron-
chi. The smokers and the tobacco produc-
ers have denied this connection in fervent
discussions and in statements published in
press (Fisher, 1958). Cigarettes with a filter
made from cellulose acetate begin to domi-
nate the market;
In the 1970s people started to realize that
smoking is a disease and is addictive. The
tobacco industry contested the scientific
results and founded their own analyses: it
coordinated a scientific controversy with
the aim of forestalling regulations of their
products. Herbal, non- tobacco cigarettes
are used not only in acting scenes but also
as tobacco cessation aid;
In the 1980s posters were telling about
second-hand smoking : when somebody
smokes, others suffer and get sick. The
National Research Council published re-
sults about the environmental effects of the
tobacco smoke and second-hand smoke.
In the 1950s people began to warn the so-
ciety of a danger of smoking but the tobac-
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