Graphics Reference
In-Depth Information
Chapter 8
Metaphorical Communication
about Nature
ABSTRACT
Metaphors are present in our thoughts and make invisible concepts perceivable. The metaphorical way
of perceptual imaging is discussed in this chapter, particularly the use of art and graphic metaphors
for concept visualization. We may describe with metaphors the structure and the relations among sev-
eral kinds of data. Metaphors may represent mathematical equations or geometrical curves and thus
make abstract ideas visible. Most metaphors originate from biology-inspired thinking. Nature-derived
metaphors support data visualization, information and knowledge visualization, data mining, Semantic
Web, swarm computing, cloud computing, and serve as the enrichment of interdisciplinary models.
This chapter examines examples of combining metaphorical visualization with artistic principles, and
then describes the metaphorical way of learning and teaching with art and graphic metaphors aimed at
improving one's power of conveying meaning, integrating art and science, and visualizing knowledge.
INTRODUCTION
follow. Metaphors present in our visual and verbal
environment include iconic and symbolic images,
representations inspired by the rules and phenom-
ena observed in nature, as well as simulations and
visualizations of concepts and events presented in
metaphorical way. Metaphorical imaging of abstract
Linking science and visual presentations may
become easier with the use of metaphors that are
suitable for creating science-inspired artistic proj-
ects, so these themes will return in chapters that
DOI: 10.4018/978-1-4666-4703-9.ch008
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