Graphics Reference
In-Depth Information
Chapter 6
Semiotic Content of Visuals
and Communication
ABSTRACT
The semiotic content of visual design makes a foundation for non-verbal communication applied to prac-
tice, especially for visualizing knowledge. The ways signs convey meaning define the notion of semiotics.
After inspection of the notions of sign systems, codes, icons, and symbols further text examines how to tie
a sign or symbol to that for which it stands, combine images, and think figuratively or metaphorically.
Further text introduces basic information about communication through metaphors, analogies, and
about the scientific study of biosemiotics, which examines communication in living organisms aimed at
conveying meaning, communicating knowledge about natural processes, and designing the biological
data visualization tools.
INTRODUCTION
examined in this chapter such as natural language,
communication with signs, symbols, icons, codes,
spoken and written communication tools and
conventions allow describing communication
through computer graphics and art, literature,
and computational solutions, and so they will be
useful in working on knowledge inspired projects.
Concepts about semiotics pertain to a great deal
of facts and events described in this topic, such
as art, computing solutions, social interactions,
interaction with technology, machines, and practi-
cally everything else, so they will return as themes
for discussion in the chapters that follow. Themes
DOI: 10.4018/978-1-4666-4703-9.ch006
