Game Development Reference
In-Depth Information
Figure 12-9.
Your Facebook page admin panel
Use this page to create a community around your game and use it to
communicate with the community. Once people ''Like'' the page, they will
receive in their news feed any post on your page wall.
Summary
This ends the introduction to game promotion. It was a very basic approach to
marketing concepts. If you wish to explore more about games marketing and
promotion, I recommend The Business of iPhone and iPad App Development by
Dave Wooldridge and Michael Schneider.
In this chapter you learned how to:
Define your target customers.
Research your competition.
Draft your unique value definition.
Write press releases and distribute them.
Approach app review web sites.
Create a Facebook page.
