Introduction to Game Promotion - Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 - page 374

If you choose (or have no other choice) to write it yourself, you need to respect a
recognized formatted structure:
 Headline
 Summary (optional if the headline is explicit)
 Body
 Contact info
In today's digital communication age, you will distribute your press release
electronically. Take advantage of this distribution mode to include a link to a
video of your game. A good 30-second video will convince people to try the
game.
To distribute your press release, you may send it directly to a database of key
contacts that you created based on your market research. Alternatively, you
may want to use some Internet services that will distribute your press releases
to the media. Some may do it for free; some other may require a fee. Here are
just a few names of such services:
 PRMac ( www.prmac.com)
 PRWeb ( www.prweb.com )
 Get2press ( www.get2press.sg )
Creating a Web Page
Creating a simple product webpage is also a good and cheap promotional tool.
You can easily find some service to host your page as well as a tool to design
your page from a graphical interface.
Personally, I use a WordPress site, which is hosted for a few dollars per year.
Then I dedicate a page of the site per game. In order to have an efficient
message, here are some simple guidelines:
 Keep it clean and simple.
 Quickly describe your game at the top of the page.
 Make the graphical support niceby using an icon on the
main page and the name of your game in big letters.
 Make use of all media possibilities: video, picture gallery,
etc.