Game Development Reference
In-Depth Information
Explain why the player will have a good time playing your
game.
Be simple, direct, and honest.
When publishing a new release, include a What's New
section.
List your main features and benefits with a strong highlight
on the ones that are unique to your game.
No bla-bla, just the essential!
Operational Tactics
This section focuses on a few tools that you may want to use in order to get
your game some visibility in the outside world, such as press releases, product
web pages, game reviews, and Facebook pages.
Writing a Press Release
A press release is an official statement that is issued to the media. This is a
formal way of communicating and informing news organizations (press, TV,
Internet news sites).
You have several opportunities to issue a press release regarding game
promotion:
Your new game announcement.
A major update of your game that provides more value to
the customers.
You have reached a significant number of downloads of
your game.
Your game has won some recognition of any sort: awards,
game of the month, best game reviews, App Store special
placement.
Writing a good press release is difficult as it requires very good written
communication skills. For those who can afford it, I strongly recommend hiring a
professional copywriter. Freelance copywriters will probably cost you a few
hundred dollars. A Google search returns plenty of contacts to choose from.
Based on the market research that you have already done, he/she will be able to
write a very powerful press release that you will then broadcast.
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