Game Development Reference
In-Depth Information
12
Chapter
Introduction to Game
Promotion
The purpose of this chapter is not to provide you with a complete and
exhaustive course on game marketing but rather a quick introduction to some
important concepts that may help you to increase your sales.
You have developed a wonderful game and you want people to know about it.
Even more, you want people to purchase it! So you have to tell the world, but
going around yelling ''I have the best game'' is just not enough!
Before jumping into operational tactics, you need to prepare yourself with a little
bit of introspective work: Who are your possible customers? Who are your
competitors? What is unique about your game?
In this chapter, I will cover:
The definition of your target customers.
The investigation into your competition.
The draft of your unique value definition.
Basic operational tactics like press releases and their
distribution.
Getting reviews from influencers.
Promoting your game with Facebook.
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