Submitting Your Game to the App Store - Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 - page 342

Figure 11-10. Game rating
Step 7: Providing Metadata Information
Then you provide the metadata for the game as per Figure 11-11.
 Description: Put on the salesman suit and use your best
pitch for the game. I recommend that you prepare in
advance.
 Keywords: The keywords are very important, as they will be
searchable in the App Store. You can use Google Keywords
to optimize your keyword selection.
 Email address: For contacting you.
 Support URL: You need to provide a web site for game
support (you own web site or your blog page).
 Marketing URL: This is optional but it's a good idea to have
one.
 Privacy policy URL: Also optional.