HTML and CSS Reference
In-Depth Information
Figure 11-14. The support for the details and summary elements
That's proof! More than half of the United States will be tied to some sort of social network come 2014. With that
data and the potential ability to add it into your advertisements, include this with geolocation . . . and I think you
catch my drift; it's pretty powerful! Adding social elements into your advertisements can be a great use of dynamic
content. Really, what's more “live” than the social graph that's living and breathing out there? There are numerous
social platforms to take advantage of, but be sure to keep the rights and usage rules in mind when exploiting these
social APIs. Companies such as Facebook, which now owns Instagram, allows developers to include their services and
platform into other web applications; however, at the time of writing, Facebook (and others) does not allow you to pull
users' information into third-party advertising experiences.
Synced Units
Synced ad units are when two ads on the same page seemingly communicate with each other to create a “tied
together” effect to the end user. This could be an animation that starts from the leaderboard ad (728 ´ 90) unit and
resolves into the box (300 ´ 250) unit. Synced units typically come sold together by the publisher, usually as a roadblock
and traditionally with Flash you'd need to use external interface calls to JavaScript in order to communicate between
both units across the page. Now that you aren't “black-boxed” inside the SWF container, your ads can make your own
specific JavaScript calls to produce the synced effect. Take a look at Listing 11-13, where the 728 ´ 90 unit syncs up a
CSS transition effect with a 300 ´ 250 companion unit.
 
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