HTML and CSS Reference
In-Depth Information
Device Testing
As this chapter closes out, I want to touch on the tools you can use when dealing with mobile development—it can
get overwhelming, I know! Testing on all of these mobile devices can be a pain. There are just too many devices out
there in the wild to control how your content will look and behave on every screen. There are many services out there
to do virtual device and browser testing: Device Anywhere, BrowserStack, Opera's Mobile Emulator, and others. They
are very good, but nothing is as accurate as testing on real thing, so be sure to reach out to the online community to
initiate some testing on devices they may have readily available to them. There are also various free tools on the Web
to relieve your mobile development woes:
http://jsconsole.com
,
http://remote-tilt.com
,
and mobile “view
source” tool,
http://snoopy.allmarkedup.com
,
all have really great free feature sets. In addition, there are free remote
debugging tools: Adobe Edge Inspect (formally Adobe Shadow) [
http://html.adobe.com/edge/inspect
], Weinre
[
http://people.apache.org/~pmuellr/weinre/docs/latest
]
, and Safari's new developer tool set for iOS 6 are worth
checking out. In the end, sometimes you'll absolutely need to test on the actual device, so if you need to drive to your
local electronics store to check up on the latest devices, do so—especially if your client will be on the devices not
available to you. Chances are you'll have at least one client who will view your creative on a “one in a million” device,
and it could potentially cost you the entire campaign if you're not testing for it.
Summary
This chapter has covered a lot on mobile advertising and the mobile web. The landscape is wide, and the
fragmentation is pretty apparent. Certain technologies work only in some browsers, devices, and operating system
versions. Mobile advertising and HTML5 go hand in hand, and mobile has specific takes on how it works with the
evolving HTML5 spec and what its various API developers can gain access to. We had a review of the mobile world
we live in and how to build for it, and there was even discussion of various native device features you can tap into for
building rich ad creatives. Hopefully, after reading this chapter, you'll feel confident in answering a client's question
like “Can JavaScript be used along with HTML5 to develop an interactive ad for the iPad?” The next chapter focuses
on the vast world of mobile in-application advertising. This is where things get trickier and the fragmentation in the
space becomes noticeably thicker. But it's also where mobile advertisements have much more complexity and more
engaging features available to them. If you're ready, let's dig into the world of in-application advertising.
