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Figure 8-12. A device in landscape orientation
Since in advertising you mostly have to get things out the door pretty quickly, developing two creative layouts
simply isn't an option. For this scenario, I typically instruct clients to develop for whichever orientation makes the
most sense for the ad layout and toggle an instruction card for users when or if they switch orientation. Figure 8-13
shows a recent iPad campaign that does just that. On the left you'll see the instruction card for portrait layout, and on
the right you'll notice the full ad experience.
Figure 8-13. Here's how a mobile ad can have two different designs per orientation
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