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Figure 7-14. A typical in-stream VAST ad
Keep in mind many publishers and ad networks rely on publisher-side platforms like Adobe's Auditude
( ) or the Platform ( ) to handle their media
content and to traffic their ads. These tools can encode video assets to a desired specification so they can run across
platforms and devices. Using this platform is equally beneficial to advertisers and ad servers because they can tap into
the publisher's delivery specifications and serve up video ads at just as good quality as the content they're producing.
This gives a broadcast-like experience when content cuts to ads, and vice versa.
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