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Fig. 20.7 Regime analysis with three assessment factors: creative, sustainable and social
20.3.2 Strategic Choice Analysis
20.3.2.1 Methodological Description
The next step in an analysis is the systematic comparison of various strategies.
Based on the SWOT analysis and the strategic and visual assessment developed
in various discussions and dedicated focus group meetings, a Strategic Choice
Analysis (SCA)—as a vehicle in assessing and developing strategic policies for
the development of the campus—has been developed. As this analysis is mostly
oriented to the evaluation of the importance of the landscape for the performance of
the campus and the coherence between the strategic ideas for its development and
the needs of the users, the results are mostly focused on the physical characteristics
of the campus. For each campus profile, the four most important Strengths and
Weaknesses (when existing) and the two most important visual elements for
positive and negative aspects of the campus (when existing) were analysed in
terms of their impact on the Opportunities (SW/O) and Threats (SW/T) detected.
Also, the impact of each strategic proposal on the Strengths, Weaknesses,
Opportunities and Threats was evaluated (see Table 20.4 ).
The estimated impacts for the Accessible Profile in the South campus are
presented in Table 20.4 and Fig. 20.7 (for the other profiles, similar Tables and
Figures are presented in an Annex). Column “O” shows the impact of each Strength
and Weakness on the Opportunities detected (considering 0 points for each
non-relevant impact, 3 points for each relevant impact and 5 points for each very
important impact), column “T” shows the same kind of impacts for the identified
Threats and column “S” shows the impact of each Strength, Weakness, Opportunity
or Threat on the strategic proposals (the value in column “S” for each strategic
proposal shows its overall impact on the different items of the SWOT matrix).
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