Information Technology Reference
In-Depth Information
5FinlRemrks
In this paper we have introduced a new optimization model for revenue manage-
ment at low cost airlines which is based on the planning paradigm of assigning
capacities under fixed price schemata. The motivation for introducing this model
was the development that low cost carriers have recently changed their business
model of offering direct flights only to also offering connecting flights. Now, our
model can easily be extended to complex networks with connecting flights. In
a simulation study using real world data we have shown that the model can be
solved rather eciently using standard software. Analyzing different scenarios
with increasing portions of connecting flight bookings it becomes evident that
in such environments RM systems which are based on models for direct flights
only become highly ineffective.
References
1. Barlow, G.: easyJet: An Airline that Changed our Flying Habits. In: Yeoman, I.,
McMahon-Beattie, U. (eds.) Revenue Management and Pricing: Case Studies and
Applications, ch. 2, pp. 9-23. Thomson (2004)
2. Belobaba, P.P., Hopperstad, C.: Algorithms for Revenue Management in Unre-
stricted Fare Markets. In: INFORMS Revenue Management Section Meeting, Cam-
bridge (2004)
3. Cleaz-Savoyen, R.L.: Airline Revenue Management Methods for Less Restricted Fare
Structures. Master's thesis, Massachusetts Institute of Technology (Mai (2005)
4. Cross, R.G.: Revenue Management: Hard-Core Tactics for Market Domination.
Broadway Books, New York (1997)
5. Klein, R., Steinhardt, C.: Revenue Management - Grundlagen und Mathematische
Methoden. Springer, Heidelberg (2008)
6. Makhlouf, K.: Gestaltung von Flugpreisen in einem Niedrigpreisumfeld: Wie man
Kostenvorteile kreativ und dynamisch nutzen kann. In: Hess, T., Doeblin, S. (eds.)
Turbulenzen in der Telekommunikations- und Medienindustrie, ch. 11, pp. 163-177.
Springer (2006)
7. Malighetti, P., Paleari, S., Redondi, R.: Pricing strategies of low-cost airlines: The
Ryanair case study. Journal of Air Transport Management 15(4), 195-203 (2009)
8. Smith, B.C., Leimkuhler, J.F., Darrow, R.M.: Yield management at american air-
lines. Interfaces 22(1), 8-31 (1992)
9. Talluri, K.T., van Ryzin, G.J.: The Theory and Practice of Revenue Management.
Springer, Heidelberg (2004)
 
Search WWH ::




Custom Search