Information Technology Reference
In-Depth Information
Table 1.
Demographic data
Car
owners (%)
a
Dutch
population
b
Whole
sample
Gender (male
)
n.a.
49.5%
49.6%
Age
c
6.4%
19-25
6.7%
8.1%
15.6%
26-35
15.0%
15.7%
25.9%
36-45
21.5%
19.0%
22.3%
46-55
22.9%
19.6%
15.9%
56-65
18.4%
17.2%
14.0%
65 and older
15.5%
20.4%
Education
n.a.
5.1%
8.1%
primary or lower
n.a.
60.3%
56.6%
secondary and vocational
n.a.
33.6%
35.3%
college and university
Household income
d
below
€
15,900
n.a.
20%
9.9%
€
15,900 -
€
22,400
n.a.
20%
14.9%
€
22,400 -
€
30,400
n.a.
20%
17.4%
€
30,400 -
€
41,000
n.a.
10%
11.0%
€
41,000 -
€
51,000
n.a.
20%
14.6%
above
€
51,000
n.a.
10%
7.3%
n.a.
---
24.9%
unknown
a
Source: BOVAG-RAI (2012).
b
Source: Statistics Netherlands (CBS, 2011).
c
Data for the Dutch population (Statistics Netherlands, 2011) is provided for the pop-
ulation of age 20 and older.
d
Data on income is available from Statistics Netherlands (CBS, 2011) for disposable
household income deciles (appear in the Table). Our data was gathered for household
gross income using the following breakdown: below
€
15,000;
€
15,001 -
€
20,000;
€
20,001 -
€
25,000;
€
25,001-
€
30,000;
€
30,001 -
€
40,000;
€
40,001 -
€
50,000;
€
50,001 -
€
60,000;
€
60,001 -
€
70,000;
€
70,001 -
€
95,000; above
€
95,001.
2.1
Consumat Needs and Satisfaction with Opportunities
In the Consumat II we use 3 main need forces: existence, social and personality.
These needs are all relevant concerning the need satisfying capacity of electric cars
Existence need
relates to having means of existence, food, income, housing and the
like, and thus basically refers to economical dimensions of existence. In terms of Goal
Frame Theory here the gain motive is dominating.
