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the social platform and made them play with bots developed by us. Our bots
will allow us to generate controlled situations, and study the different treatments
discussed in this paper. Measures like the virtual earnings of the players, the
messages sent amongst users and the changes on the underlying social network
will be observed and used as indicators to extract our results.
Acknowledgements.
The authors wish to thank two anonymous referees for
advice. This work has been partially supported by the PRISMA project
(PON04a2 Aunder), within the Italian National Program for Research and In-
novation (Programma Operativo Nazionale Ricerca e Competitivita 2007-2013).
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