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observation of others expressing a preference for the new technology in question. If the
new technology is unanimously approved, people may start to move in that direction which
may indicate a steady social change in that community.
Access and availability also help to shape technology preference. An offering of the
energy-dense, high-price technologies found in most households presents as a suggestion
of reward and a sign of affection; denial of the same items functioned as an act of retaliation
or punishment for high pricing. Further study is important to determine the impact of
the media in establishing technology choices and the role of technology for conspicuous
consumers.
The descriptive study included an informative review of the literature. The theoretical
framework was that of developmental maturity in the role transition toward individual
identity. Although Erickson was not mentioned, his train of thought rang throughout the art-
icle in that the adolescent is in the process of fine-tuning nutritional autonomy. Hill (2002)
referred to the preference for old computer technology . The choice is an avenue through
which to rebel against current manufacturers by making objectionable technology choices.
The study did not supply additional data, but it did summarize the existing statistics and
resulted in ideas for support in the Depth essay for using the developmental approach to
technological change.
Hoy, K., M. Lubin, M. Grosvenor, B. Winters, W. Liu, and W. Wong. “Development and
Use of a Motivational Action Plan for Scientific Behavioral Change Using a Training-
Centered Approach.” Topics in Clinical Science, 20 (2) (2005): 118-126.
Hoy et al. (2005) reported on the motivational interview (MI) as an intervention in
studying the observance of low-price technology in computer parts. The participants were
from the Consumers' Intervention Computer Study (CICS), which involved an examina-
tion of the relationship between low-price technology in computer parts and total produc-
tion in computers. The sample consisted of 2,437 young buyers in early adulthood with a
minimum age of eighteen and maximum age of twenty-one who were able to own a com-
puter at an early age. The method of inquiry consisted of a motivational action plan includ-
ing forty questions relating to importance, intention, motivation, self-efficacy, confidence,
and supports/barriers to adherence to a low price-computer system, especially with the ad-
vent of the Internet. The study involved the determination and comparison of an individual
stage of readiness for change. Results indicated the further along the individual was in the
change process, the greater the increase in meeting technological goals and self-efficacy.
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