Travel Reference
In-Depth Information
European Travel
Commission
The
European Travel Commission
(ETC) is the
strategic alliance that provides for the collabora-
tion between national tourism organizations
(NTOs) of 39 member countries. Founded in
1948, the ETC
fills a unique role functioning as
a
Its goal
is to attract millions of potential and existing
overseas customers from the major overseas
markets to come to Europe. This is done through
promotional campaigns and industry trade
shows. The headquarters of the ETC is located
in Brussels, Belgium. Visit its Web site at
www
.etc-corporate.org
.
''
National Tourism Of
ce of Europe.
''
Asia is one of the fastest-
growing travel destinations
in the world. Kuala
Lumpur, the capital of
Malaysia, is one of the
many locations in Asia that
can provide rewarding
experiences for visitors
from Western cultures.
PhotocourtesyoftheMalaysia
TourismBoard.
NATIONAL ORGANIZATIONS
Most countries feel it is essential to put in place a destination management organization (DMO)
that is charged with monitoring and promoting the destination and coordinating its development
in a way that requires an in-depth understanding of the destination and the major markets it seeks
to attract.
Of
ce of Travel and Tourism Industries
The U.S. Department of Commerce
(OTTI) serves as the
National Tourism Of
ce for the United States. It provides the primary source of international travel
statistics, provides policy coordination and industry relations, and develops international promotion
programs. OTTI was created in April 1996 when Congress defunded the U.S. Travel and Tourism
Administration (USTTA), the national tourism of
ce for the United States. USTTA was charged with
developing tourism policy, promoting inbound travel and tourism from abroad, and collecting and
reporting on international travel to and from the United States. USTTA was created in 1981 to replace
the U.S. Travel Service, which was created in 1960. OTTI has a staff of 13, headed by an of
ce director,
who reports to the deputy assistant secretary for services. Services reports to an assistant secretary for
manufacturing and services area of the International Trade Administration within the U.S. Department
of Commerce. Commerce is one of the 15 major departments within the U.S. federal government. The
primary functions of OTTI are:
'
s
Of
ce of Travel and Tourism Industries
&
Management of the travel and tourism statistical system for assessing the economic contribution
of the industry and providing the sole source for characteristic statistics on international travel to
and from the United States
Design and administration of export expansion activities
&
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