Travel Reference
In-Depth Information
informed about a travel destination and become interested in going there before a market can be
created.
Basic to the marketing effort are the marketing concept, the marketing mix, product planning and
development, pricing, branding, distribution channels, promotion, market research, personal selling,
public relations, and market segmentation.
Joint marketing efforts among of
cial tourism organizations, public carriers, and providers of
accommodations or even with nearby competing destination areas are strategically sound and
typically successful.
A destination and organization
s marketing plan de
nes the approach by which prospective visitors
are identi
ed and selectively attracted through promotion and other marketing tools outlined in a
destination or organization
'
'
s marketing plan.
E
KEY CONCEPTS
E
advertising
advertising agency
allocentric
branding
channels of distribution
consumer orientation
four Ps
Internet
joint marketing efforts
marketing
marketing concept
marketing mix
marketing plan
marketing planning
market research
market segmentation
partnership
penetration pricing
place
people
personal selling
price skimming
pricing
product
product life cycle
product planning
promotion
psychocentric
psychographic
public relations
service quality
social media
Survey of Buying Power
target market
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INTERNET EXERCISES
E
The Internet sites mentioned in this chapter plus some
selected additional sites are listed for your convenience on
the companion Web site for this topic,
www.wiley.com/college/goeldner
.
URL:
www.touregypt.net
Background Information:
Tour Egypt provides information
on Egypt
'
s destinations and tourist attractions.
Site Name:
Queen Victoria Market, Australia
URL:
www.qvm.com.au
Background Information:
ACTIVITY 1
Site Name:
The Queen Victoria Market is
more than justMelbourne
MySwitzerland.com
is shoppingmecca; it is a historic
landmark, a tourist attraction, and an institution for
Melbournians.
Site Name: Travel Alaska
URL:
www.travelalaska.com
Background Information:
'
URL:
www.myswitzerland.com
Background Information:
MySwitzerland.com provides
information regarding tourism in Switzerland.
Site Name: Garda Lake
URL:
www.gardalake.it
Background Information:
Travel Alaska provides vacation-
This site provides tourism infor-
mation on Lake Garda, Italy.
Site Name:
planning information.
Site Name:
Genuine Nebraska
New Zealand
URL:
www.visitnebraska.gov
Background Information:
URL:
www.newzealand.com
Background Information:
This Web site offers extensive,
database-driven informationabout places togoand things
to see and do in Nebraska.
Site Name:
The Tourism New Zealand Web
site isan introductiontotourisminNewZealandandhowa
visit can be a fantastic experience.
Site Name:
Wyoming Forever West
Tour Egypt
URL:
www.wyomingtourism.org
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