Travel Reference
In-Depth Information
CAREY AMERICAN LIMOUSINE
Colorado Springs Shuttle Service
Please take a moment to respond to the following questions. This information will be used to evaluate areas of service to afford you quality
service for your next trip. Thank you.
1.
Was the vehicle on time? Yes _________ No _________ (Delay time: _________ Reason given __________________________ )
2.
What was the condition of the equipment? Clean _________ Average _________ Unkempt _________
3.
Was your driver courteous? Yes _________ No _________
4.
How was your service? Excellent _________ Fair _________ Poor _________ (Why? ________________________________ )
5.
Was it easy to make your reservation? Yes _________ No _________ (Why? _________________________________________ )
6.
Where did you find out about our company? Travel agent _________ Advertisement _________ (Referred by ________________
)
7.
Was the scheduled time convenient for you? Very _________ Acceptable _________ Inconvenient _________
8.
Were you traveling on Business _________ Pleasure _________
9.
Will you recommend our service to others? Yes _________ (Name & Address _______________________________
) No _________
Comments
Name: _____________________________________________________ If you represent a company or travel agency, please include
Address: ___________________________________________________
that information:
City: ________________ State: ________________ Zip: _________
COLORADO TRANSPORTATION GROUP
Telephone ( ______
) _________________________________
Figure 18.1
A sample mail questionnaire.
the survey method. Under the observational method, information can be gathered by either personal or
mechanical observation. Mechanical recorders on highways count the number of cars that pass and the
time that they pass. Automatic counters at attractions observe and count the number of visitors.
PROFILE
B
ill is chairman and CEO of Longwoods International, a
market research consultancy that is highly respected within
the tourism industry. Since founding Longwoods in 1978, he
has built an international organization that has assisted clients
in 6 countries, 36 U.S. states, and 8 Canadian provinces.
His first career was as an experimental psychologist specializing in
human perception and memory. After completing his B.A. (Honors)
at the University of Toronto, he received his Ph.D. in psychology
from the University of Michigan, where he was University Scholar,
University Fellow, Springer Traveling Fellow, and Rackham
Research Fellow. He went on to teach psychology and research
methods as assistant professor at the University of Western
Ontario, and was invited to be Distinguished Visiting Lecturer at
the University of Western Australia. He authored articles in a
number of scientific journals, including Psychological Review,
Journal of Experimental Psychology, Perception & Psychophysics,
and Journal of the Acoustical Society of America.
BILL SIEGEL
Chairman, Longwoods
International, Toronto, Ontario,
Canada.
Bill switched his research interests from academia to the business
world in the mid-1970s, when he was hired by Bell Canada as
manager of marketing research to design and implement a
groundbreaking study of the bottom-line effectiveness of advertis-
ing for the CEOs of the telephone companies across Canada.
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