Travel Reference
In-Depth Information
CHAPTER
18
E
Travel and Tourism Research
LEARNING OBJECTIVES
Recognize the role and scope of travel
research.
Study secondary data and how they can be
used.
&
&
Recognize the usefulness of different types of
tourism research.
Understand the methods of collecting primary
data.
&
&
Learn the travel research process.
Know who does travel research.
&
&
The ruins of Machu Picchu are one of the most beautiful ancient sites in the world. Machu Picchu stands
9,060 feet above sea level in the middle of a tropical Andes mountain forest. It is an amazing creation of
the Inca Empire. Machu Picchu has been named one of the new seven wonders of the world.
Photocourtesy
ofCorbisDigitalStock.
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