Travel Reference
In-Depth Information
DEVELOPMENT OF TOURIST POTENTIAL
Of cial Tourism Body
A tourism body or organization (referred to as the
,or
DMO) should be created to keep abreast of socioeconomic developments in the various market
countries or areas to provide a reasonably early forecast of the size, type, and structure of
probable tourism demand. It would be equally useful to have a report on developments in the
tourist industry of supplying centers or areas and on activities and projects undertaken to promote
development.
Because tourism is such a complex phenomenon, distinct ministerial departments are responsible
for finding solutions to developmental problems.
The stabilization of general and tourist prices should be a constant objective, because rising prices
automatically reduce the volume of demand. Land speculation should be discouraged.
The inventory of potential national tourist resources (parks, attractions, recreational facilities, and
so on) should be kept up to date and extended so that these resources may be duly incorporated into
actual tourist trade in accordance with quantity and quality forecasts of demand.
Tax pressures that directly affect operating costs also in uence prices. Because of the export value
of tourism, a fiscal policy similar to that applied to the conventional or classical export trade should be
devised.
Publicity campaigns should be organized and implemented every year according to the
forecasts. These should be to the point, detailed, and constructive, and should zero in on
socioeconomic developments and activities in the market. Financing to cover this activity should
be obtained from annual tourist earnings and other identi able funds at a rate of not less than 1
percent and perhaps not more than 4 percent of total earnings. Customs facilities should be as
lenient and hospitable as possible while ensuring control and maintenance of order and avoiding
fraud or other crimes.
For their own bene t, host countries should make the tourists
destination management organization
sojourn as agreeable as possible. But
proof that tourists have the financial means to cover the costs of their stay may be desirable.
The seasonal nature of mass tourism causes congestion in the use of services required by
tourists. On the one hand, some services, such as accommodation, cannot adapt easily to seasonal
fluctuation. On the other hand, some, such as transportation and communications, can adapt.
Government provision of public services is important for development
'
and these too can be
adapted to seasonal fluctuations.
Transportation
Because of the role of
transportation
in tourist development, the following measures are
recommended:
1.
Conduct continual, detailed study of transport used for tourism with a view toward planning
necessary improvements and extensions.
2.
Establish a national or international plan of roads relevant to tourism, building new roads if
necessary, improving those in a de cient state, and improving road sign systems. Such activities
should be included in the general road plans with priorities according to economic necessity and
the signi cance of road transport in tourism.
3.
Improve rail transport (where needed) for travelers on lines between the boundary and the main
tourist centers and regions as well as short-distance services in these regions of maximum tourist
in ux.
Search WWH ::




Custom Search