Travel Reference
In-Depth Information
STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5
STAGE 6
STAGE 7
Define
the
System
Gather
Necessary
Data
Analyze &
Interpret
Data
Create
Preliminary
Plan
Approve
the
Plan
Create
the
Final Plan
Implement
the
Plan
In doing so,
ensure that the
definitions for the
policy formulation
and destination
planning are
consistent.
Again, much of the
data used for policy
formulation may be
helpful for the planning
process.
In doing so, it is useful
to relate data to the
specific facilities,
events, activities, and
programs that impact
on the factors that
determine/influence
destination
success.
The plan should start
to make clear the
detailed nature of the
facilities, events,
activities, and
programs that will
deliver the unique
high-quality
destination experience
that will enhance the
competitiveness of the
destination within
strategic market
segments.
It is critical to ensure
that where approval is
required no relevant
stakeholders are
overlooked.
At this stage, the level
of detail becomes
increasingly rigorous
and directly related to
the specific
geography, legislation,
financing, and timing
of the
“real world.”
This stage allocates
responsibility for
development actions
to specific individuals
and organizations,
defines the exact
timing of these actions,
and establishes
contingencies for
unexpected
occurrences.
However, additional
and much more
detailed data will be
required for the
planning process.
This stage also
monitors, follows up,
and evaluates.
Figure 16.2
An overview of the tourism planning process.
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