Travel Reference
In-Depth Information
How Are We Going to Get There?
7. Develop
objectives.
Tourism organization members develop
action-oriented statements that propose
how to achieve each organizational goal.
The number of objectives for each goal will
vary depending on the group
Tourism organization members develop
action-oriented statements that propose
how to achieve each community education
and involvement goal. The number of
objectives for each goal will vary depending
on the community
Tourism organization members develop
action-oriented statements that propose
how to achieve each tourism product
development goal. The number of
objectives for each goal will vary,
depending on the community
Tourism organization members develop
action-oriented statements that propose
how to achieve each tourism product
marketing goal. The number of objectives
for each goal will vary depending on the
quantity and quality of existing tourism
marketing activities and available human,
physical, and
s stage of
development and available human,
physical, and
'
s level of interest and
involvement in the tourism initiatives, and
the available human, physical, and
'
s stage of
development, the quantity and quality of
existing tourism resources, services, and
infrastructure, and available human,
physical, and
'
nancial resources.
nancial
nancial resources.
resources.
nancial resources.
8. Develop actions.
Tourism organization members de
ne
Tourism organization members de
ne
Tourism organization members de
ne
Tourism organization members de
ne
strategies and tactics that outline
speci
strategies and tactics that outline
speci
strategies and tactics that outline
speci
strategies and tactics that outline
speci
cally how each organizational
development objective will be achieved.
This includes exploring funding and
technical assistance alternatives, identifying
timelines, and assigning tasks.
cally how each community education
and involvement objective will be achieved.
This includes exploring funding and
technical assistance alternatives, identifying
timelines, and assigning tasks.
cally how each tourism product
development objective will be achieved.
This includes exploring funding and
technical assistance alternatives,
identifying timelines, and assigning tasks.
cally how each tourism marketing
objective will be achieved. This includes
exploring funding and technical assistance
alternatives, identifying timelines, and
assigning tasks.
How Did We Do?
9. Evaluate progress.
Organization members conduct a periodic
review of the organization's activities and
progress. A report is written and copies
submitted to appropriate governing bodies,
funding agencies, and the general public.
Organization members conduct a periodic
review of key public involvement activities.
A report is written and copies submitted to
appropriate governing bodies, funding
agencies, and the general public.
Organization members conduct a periodic
review of tourism product development
and implementation activities and progress.
A report is written and copies submitted to
appropriate governing bodies, funding
agencies, and the general public.
Organization members conduct a periodic
review of tourism product marketing
activities and progress. A report is written
and copies submitted to appropriate
governing bodies, funding agencies, and
the general public.
10. Update and
modify plan.
Based on new information or changing
circumstances, revisions to the
organizational development plan are made.
Based on new information or changing
circumstances, revisions to the plan for
community involvement are made.
Based on new information or changing
circumstances, revisions to the plan for
tourism product development are made.
Based on new information or changing
circumstances, revisions to the plan for
tourism marketing are made.
Source: Jonelle Nuckolls and Patrick Long, Organizing Resources for Tourism in Rural Areas (Boulder, CO: University of Colorado, 1993).
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