Travel Reference
In-Depth Information
SUMMARY
This chapter points out that: (1) tourism policy is needed for destinations at all levels and for all
types of political jurisdictions; (2) in all cases, competitiveness and sustainability must be the
primary goal of policy; and (3) the effective pursuit of each of these goals requires a different
set of skills and capabilities. With this background firmly in place, the chapter then ful lls one
additional role.
This role is to provide a framework describing the structure and composition of a formal
tourism policy. The primary components discussed are the philosophy for tourism and the
formulation of a long-term vision for the destination. This vision provides important guidance
for the de nition of speci c objectives for a tourism destination, as well as for identifying any
constraints that must be observed as tourism is developed. These objectives, in turn, provide a
basis for formulating long-term development strategies for the region. Next, the chapter focuses
on the process of policy formulation, which includes the de nitional phase, the analytical phase,
the operational phase, and the implementation phase. The chapter concludes with an example
discussing crisis management.
E KEY CONCEPTS E
competitive destinations
content of tourism policy
coopetition
core vision
crafting a vision
destination positioning
destination vision
elements of the vision
implementation strategy
multidisciplinary nature of tourism
policy
policy formulation
positioning
preamble section
resource audit
strategic visioning
structure of tourism policy
sustainable destinations
total system policies
tourism constraints
tourism destination management
tourism destination management
information system
tourism objective
tourism policy
E INTERNET EXERCISES E
The Internet sites mentioned in this chapter plus some
selected additional sites are listed for your convenience on
the companion Web site for this topic,
www.wiley.com/college/goeldner .
ACTIVITY 2
Site Name
: Western States Tourism Policy Council
(WSTPC)
URL
: www.wstpc.org
Background Information
: The mission of the Western
States Tourism Policy Council is to foster and
encourage a positive environment for travel and tour-
ism by serving as a forum to identify, research, analyze,
and advocate travel and tourism related issues of public
policy and opinion in the western United States.
Exercises
1.
ACTIVITY 1
Site Name: Tourism Policy in Turkey
URL: www.turizm.net/economy/touris 1.htm
Background Information
: In 1983, the government of
Turkey amended its tourism policy to encourage Turkish
and foreign investment companies to participate more
effectively in the development of Turkey
'
s tourism sector.
Using information from the site, list the objectives of
WSTPC.
Exercise
1.
Compare the Turkish tourism policy with the elements of
a good tourism policy as described in the textbook. What
similarities and differences can you nd?
2.
Identify the policy position papers published by
WSTPC.
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