Travel Reference
In-Depth Information
COMPETITIVENESS
(Resource Deployment)
Business/Economic Management Skill
SUSTAINABILITY
(Resource Stewardship)
Environmental Management Capabilities
Marketing
Waste Management
Financial Management
Water Quality Management
Operations Management
Air Quality Management
Human Resources Management
Wildlife Management
Information Management
Forest/Plant Management
Organization Management
Visitor Management
Strategic Planning
Resident/Community Management
Project Development
Commemorative Integrity
Management
Recycling
Site Protection
Information Management
Destination Monitoring
Destination Research
Figure 15.3
Some elements of successful total tourism destination management (TTDM). Thomas Prugh et al.,
NationalCapitalandHumanEconomicSurvival(Solomons, MD: ISEEE Press, 1995).
development, and the ability to develop the organizational capacity to coordinate and ensure the
delivery of essential services.
The environmental management capabilities are those that are critical to effective destination
stewardship. Traditionally, these have included the knowledge and skills essential for ensuring the
protection of air and water, forest and plants, and wildlife management.
More recently, the concept of stewardship has been expanded to encompass management
practices designed to both maintain and enhance the commemorative, social, and cultural integrity
of the destination. It also involves the ability to effectively manage the human presence within the
boundaries of the destination. This human presence has two main components: visitor management
and resident/community management.
Finally, the tasks of resource deployment and resource stewardship are linked by the shared need
for a
(TDMIS) to support policy formulation,
strategic planning, day-to-day decision making, and overall performance evaluations. Information
management has, in turn, two major components. The monitoring component provides stakeholders,
and particularly the destination management organization, with an ongoing assessment of destination
performance across a broad range of indicator variables. These indicator variables should be carefully
chosen so as to be representative of the overall health of the destination in terms of both
competitiveness and sustainability. Monitoring also includes an environmental scan component
that seeks to identify unusual or emerging trends and forces that have the potential to signi
cantly
affect the competitiveness or sustainability of a destination.
The research component of the TDMIS is normally structured to play several distinct roles. One of
these is to provide research for
tourism destination management information system
. Policy research is characterized by analysis of the
overall destination situation. It is undertaken with a view to providing information that assists in
developing well-de
ned but broad guidelines that serve to establish priorities to direct the activities of
the destination.
2
More speci
cally, policy research seeks to gather and interpret macrolevel data related to present
values and the evolution of trends of major economic, social, technological, and political factors that
bear on the success of the destination.
policy formulation
Search WWH ::
Custom Search