Travel Reference
In-Depth Information
5.
It provides a framework for public/private
discussions on the role and contributions of
the tourism sector to the economy and to
society in general.
6.
It allows tourism to interface more effec-
tively with other sectors of the economy.
In light of the foregoing, it is important to
keep in mind that tourism policy affects the
extent to which all the day-to-day operational
activities of tourism
Very few attractions are as
striking as the North
American pronghorn
antelope. Developing
policies to promote tourism
while ensuring the
protection of wildlife
demands commitment on
the part of planners and
sensitivity on the part of
tourists.
Photocourtesyof
WyomingDivisionofTourism.
such as marketing, event
development, attraction operations, and visitor
reception programs
—
are successful. As such, it is
not just a theoretical concept; it has very real
implications in day-to-day practice.
—
Areas Addressed by
Tourism Policy
In general terms, a formal tourism policy for a
given destination will address (at the national level) such areas as:
The roles of tourism within the overall socioeconomic development of the destination region
&
The type of destination that will most effectively ful
ll the desired roles
&
Taxation
—
types and levels
&
sources and terms
&
The nature and direction of product development and maintenance
&
Transportation access and infrastructure
&
Regulatory practices (e.g., airlines, travel agencies)
&
Environmental practices and restrictions
&
Industry image, credibility
&
Community relationships
&
Human resources and labor supply
&
Union and labor legislation
&
Technology
&
Marketing practices
&
Financing for the tourism sector
—
&
Foreign travel rules
THE FOCUS OF TOURISM POLICY: THE
COMPETITIVE/SUSTAINABLE DESTINATION
In a complex world of many jurisdictions, it is important to explicitly identify the geographic area to
which a tourism policy applies. We refer to the
entity in question as the tourism destination.
A tourism destination, in its simplest terms, is a particular geographic region within which the visitor
enjoys various types of travel experiences.
''
generic
''
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