Travel Reference
In-Depth Information
CHAPTER
15
E
Tourism Policy: Structure,
Content, and Process
LEARNING OBJECTIVES
Demonstrate the critical importance of tourism
policy to the competitiveness and sustainability
of a tourism destination.
Describe a process for the formulation of a
destination tourism policy.
&
&
Understand the need for a destination crisis
management policy.
&
Outline the structure and content of a typical
policy framework for a tourism destination.
&
Developing new tourism destinations and successfully maintaining existing ones require a policy that combines competitiveness and
sustainability. No trip to Sydney is complete without a tour of the Opera House, one the world's most daring and beautiful examples of twentieth-
century architecture.
PhotocourtesyofCorbisDigitalStock.
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