Travel Reference
In-Depth Information
TABLE 14.2
International Tourist Receipts
Change Rate
Local Currencies (%)
Market
Share (%)
Receipts per
Arrival ($US)
$US (Billion)
2009
a
/2008
2008
2009
2009
2009
World
$942.0
$852.0
5.7
100.0
$970
Europe
473.7
413.3
6.5
52.2
900
Asia and the Paci
c
208.9
203.2
0.9
20.6
1,120
Americas
187.6
166.2
9.8
15.9
1,180
Africa
30.0
28.7
4.0
5.2
630
Middle East
41.5
41.8
3.7
6.0
790
a
Data as collected in UNWTO database, June 2010.
Source: UNWTO World Tourism Barometer, United Nations World Tourism Organization, June 2010.
second in arrivals. Spain maintains its position as the second biggest earner worldwide and the
first in
Europe, and ranks third in arrivals. China and Italy rank fourth and
fifth, respectively, in arrivals, and in
reverse order for receipts.
Europe is the main tourist receiving region (Table 14.1), followed by Asia and the Paci
c, and
the Americas. In 2009, Europe accounted for more than 52 percent of the arrivals, Asia and the Paci
c
20.6 percent, and the Americas 15.9 percent. However, all regions except Africa saw a decline in
arrivals. The decline is from
-
5.7 percent for Europe, to
-
4.9 for the Middle East, and
-
4.6 for the
Americas, while Africa grew by a modest 2.9 percent.
3
Table 14.2 shows international tourism receipts by region in U.S. dollars for 2009. An analysis of the data in
Table 14.2 shows that international receipts declined by $90 billion, for a 5.7 percent decrease. Every region
recorded a decrease in receipts in U.S. dollars. Europe again led with $413.3 billion for a 52.2 percent share.
Asia and the Paci
c leaped into second place with receipts of $203.2 billion for a 20.6 percent
market share, with the Americas falling to third with receipts of $166.2 billion for a 15.9 percent
market share. The Middle East recorded receipts of $41.8 billion for a 6.0 percent share, and Africa
recorded receipts of $28.7 billion for a 5.2 percent share.
Receipts per arrival averaged $970. The Americas averaged the highest receipts per arrival at $1,180,
followed by Asia and the Paci
c with an average of $1,120, Europe with $900, the Middle East with
$790, and Africa with $630.
The data in Tables 14.1 and 14.2 are preliminary data and, as with most statistical data, will
undergo revision as time passes and the database is updated and improved. Go to the UNWTO
Web site
www.unwto.org
to get the latest data.
Expectations for 2010 and Beyond
Prospects for the future appear to be positive. Travel statistics indicate tourism is resilient and
overcomes negative factors relatively quickly. Although oil prices, the economy, and terrorism are
always causes for concern, tourism appears to be on target to achieve 2020 forecasts.
Tourism 2020 Vision is the United Nations World Tourism Organization
'
is long-term forecast and
assessment of the development of tourism through the
first 20 years of the new millennium.
An essential outcome of Tourism 2020 Vision are quantitative forecasts covering a 25-year period, with
1995 as the base year and forecasts for 2000, 2010, and 2020.
4
UNWTO
'
s Tourism 2020 Vision forecasts that international arrivals are expected to reach over
1.56 billion by the year 2020. Of these worldwide arrivals in 2020, 1.18 billion will be intraregional and
377 million will be long-haul travelers.
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