Travel Reference
In-Depth Information
CHAPTER
13
E
Measuring and Forecasting
Demand
LEARNING OBJECTIVES
Understand the concept of demand and its
application and importance in tourism
development planning.
Become able to apply various methods to
measure and forecast demand.
&
&
Understand the factors determining the
magnitude and
fluctuations of demand.
&
Travelers enjoy the speed of the Tres Grand Vitesse (TGV) train to Paris.
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