Travel Reference
In-Depth Information
SUMMARY
Certain broad classi
cations of supply components must be provided by any area that is attractive
to tourists. The components consist of natural resources, the built environment, operating sectors,
and the spirit of hospitality and cultural resources. These factors may be combined in many ways to
create the environment, facilities, and services that the planners hope will attract and please the
customers.
Creation of supply components necessarily involves
nancing
a critical element. Ideally, all
the supply components perfectly match the demand at any given time. However, this is
unrealistic. Too much supply means unused facilities, which is uneconomic. Too little supply
results in overcrowding with resultant depreciation of the vacation experience or lost sales,
which could have contributed signi
cantly to the bottom line pro
ts. A moderate supply level is
recommended.
Supply can be matched with demand using a mathematical formula. When confronted with a
supply problem, the proper level of supply to meet the anticipated demand can be estimated by
using the formula provided in this chapter. The process is re
ned and completed by a six-step
task analysis.
—
E
KEY CONCEPTS
E
accommodations
built environment
cultural resources
entertainment and recreation
activities
hospitality resources
infrastructure
multiple use
natural resources
peaks and valleys of demand
price differentials
seasonality
shopping
superstructure
supply components
task analysis
timesharing
transportation
E
INTERNET EXERCISES
E
The Internet sites mentioned in this chapter plus some
selected additional sites are listed for your convenience on
the companion Web site for this topic,
www.wiley.com/college/goeldner
.
the Fodor
s Web site addresses each of these areas for
the potential tourist.
'
ACTIVITY 2
Site Name:
Lonely Planet Online
ACTIVITY 1
Site Name: Fodor's Travel Publications
URL:
www.fodors.com
Background Information:
URL:
www.lonelyplanet.com
Background Information: Lonely Planet publishes some of
the world
s best guidebooks for independent travelers. Its
books are known worldwide for reliable, insightful travel
information, maps, photos, and background historical and
cultural information.
'
s Travel Publications, a
subsidiary of Random House, is the largest publisher of
English-language travel information in the world. Fodor
Fodor
'
'
s
now publishes more than 300 books on destinations
around the world.
Exercise
1.
Exercise
1.
Choose a destination or use one provided by the instruc-
tor. How does this site address the four components of
travel for the potential tourist to this destination?
Using the four major supply components your textbook
indicates that any tourist area must possess, discuss how
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