Travel Reference
In-Depth Information
newspaper that features articles concerning everyday as well as special entertainment events and
opportunities is a valuable method of distributing information. These newspapers or bulletins are
provided in popular vacation destination areas such as Miami Beach and Honolulu, but the idea is not
widespread. In metropolitan centers, a weekly magazine is normally provided to hotel guests to give
current information on entertainment, recreational, and cultural opportunities in the city. The Internet
is another information source as hotel Web sites feature and provide links to local attractions and
entertainment. For example see
www.marriott.com/hotels/local-things-to-do/sfocd-courtyard-san-
francisco-downtown/
.
Special Events
Entertainment can be provided very effectively as a special promotional event to attract visitors during
an off-season. One of the best examples of this is Aloha Festivals, which was inaugurated in Hawaii as
Aloha Week in the mid-1940s to bolster tourist traf
c in the fall. This festival is enthusiastically
supported by local tourism interests and is very successful in attracting tourists. Musicians, dancers,
exhibits,
floral displays, and special programs are assembled and give the visitor an unusual
opportunity to enjoy the beauty and excitement of cultural expression that this state offers.
Once created, such events become annual and typically grow in visitors and importance. Expositions
and festivals are very attractive to visitors and deserve adequate promotion.
Museums and Art Galleries
Museums and art galleries are another major attraction for tourists. They provide some of the highlights
in many of the world
s most important tourist destinations, such as New York; Washington, D.C.;
Chicago; Paris; London; Madrid; Rome; Singapore; Tokyo; Buenos Aires; Mexico City; and many others.
The quality and magnitude of these institutions are an important consideration for attracting and
satisfying tourists.
'
Speaking of icons, this Kansas museum is the home of one of America's best. '' The Tin Man'' from the
classic movie Wizard of Oz is recognized by movie goers worldwide and by many others. Outside of its
iconic status, the larger-than-life-size version of the Tin Man is a great attraction for children of all ages.
PhotobyJohnNoltner;courtesyofKansasDepartmentofCommerce.
Search WWH ::
Custom Search