Travel Reference
In-Depth Information
INTRODUCTION
C onsidering that tourism is a composite of activities, services, and industries that deliver a travel
experience, it is important to identify and categorize its supply components. The quality and
quantity of these determine tourism
s success in any area.
In Chapter 1 (Figure 1.2) you observed that tourismwas a complex phenomenon
'
the composite of
activities, policies, services, and industries involving many players that deliver the travel experience.
The purpose of this chapter is to look at just one segment of the tourism phenomenon by examining
the physical supply side of tourism. It is important for a tourist area to identify and categorize its
supply components and compare them with the competition because the quality and quantity
of supply components are a critical factor in determining tourism
s success. Figure 12.1 extracts the
supply components from Figure 1.2 and provides the basis for discussion in this chapter. However, it is
important to recognize that no segment operates in a vacuum and that supply is interrelated to all
other aspects of tourism. It must be matched with demand (see Chapter 13). It is also an important
part of policy considerations (see Chapter 15).
'
SUPPLY COMPONENTS
Tourism
supply components
are classi ed into four broad categories for discussion in this chapter.
1. Natural resources and environment.
This category constitutes the fundamental measure of
supply
the
natural resources
that any area has available for the use and enjoyment of visitors.
E
V
F
n
PEOPLE
Industry-Residents-Visitors
Figure 12.1
Components of
tourism supply.
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