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2.
As the director of an area tourism organization, you
have been approached by a
fine arts group to consider the
feasibility of promoting a Shakespearean festival in your
community similar to the long-established festival at
Stratford, Ontario, Canada. What factors would you
consider in evaluating this request, and how would you
work with your state and national tourism organizations to
determine how this cultural event could be publicized?
ENDNOTES
1.
Valene L. Smith, Host and Guests (Philadelphia: University of Pennsylvania Press, 1997), pp. 2-31
2.
National Trust for Historic Preservation,
www.preservationnation.org/issues/heritage-tourism
.
3.
Mandala Research, The Cultural and Heritage Travel Study (Alexandria, VA: Mandala Research
LLC, 2009) and
www.culturalheritagetourism.org/resources/research.htm
.
4.
Ibid.
5.
Ibid.
6.
Smith, Hosts and Guests, pp. 2-3.
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