Cultural and International Tourism for Life's Enrichment - Tourism: Principles, Practices, Philosophies - page 225

situated for a pleasant and enlightening visit. Well-known universities in England such as Oxford or
Cambridge are in themselves important tourist attractions.
The operation of high schools and grade schools as well as private schools and other types of
vocational training institutions are features of the culture of the area that can be utilized to a
considerable degree as attractions for visitors. International education centers provide still another
dimension of the relationship between tourism and education. Many universities conduct adult
education programs within the university s continuing education service. Such educational opportu-

nities attract learners from other areas within their own country or from many countries around the
world. This provides an incentive for travel. International conferences of business and industrial groups
as well as scienti c and educational organizations are often held on the campuses of colleges,
universities, or other educational institutions.
Outstanding examples of this type of operation are two adult education centers, the Kellogg
Center at Michigan State University and the East-West Center at the University of Hawaii. These
centers attract thousands of adults each year for continuing education courses, conferences, and
meetings of an educational nature.

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educational programs for senior citizens are held at
many colleges and universities around the world. These are short programs embracing a wide range of
subject matter.

'' Elderhostel ''

Literature and Language

The literary achievements of a state or country, though having more limited appeal than some cultural
aspects, still constitute a signi cant element of travel motivation. Books, magazines, newspapers,
booklets, pamphlets, and other printed literary works are among the most important expressions of
the culture of the country. Interestingly, the availability or absence of certain literature is indicative of
the political system of the area. Consider the restriction on distribution of literature from various areas
of the world practiced by some countries.
Libraries are favorite cultural institutions for the visitor. Many have well-appointed reading
lounges and comfortable, attractive surroundings. Particularly on rainy days, the visitor can enjoy
reading about the history, culture,
arts, and folkways of the host area.
Often guest entertainment pro-
grams will feature the reading of
poetry or the discussion of various
booksorotherliteraryworksasa
cultural enrichment opportunity
for visitors.
A well-educated person is likely
to speak or at least have studied
more than one . Interest

in the language of another nation
or state is a motivating force for
travel. This is particularly true of
students traveling to a particular
area to practice the language and
to become better acquainted with its
colloquial usage.
Travel-study programs are particu-
larly valuable learning experiences.
Receiving instruction in a foreign lan-
guage abroad might well be integrated
into any comprehensive travel-study

language

A good way for a traveler to
sample local foods and
learn about local culture is
to visit farmers markets
where they will nd the best

local food and products
available. Farmers markets
are an important part of the
growing agritourism
market. Photocourtesyof
FernandinaFarmersMarket.