Cultural and International Tourism for Life's Enrichment - Tourism: Principles, Practices, Philosophies - page 218

Figure 10.2 Polynesian Cultural Center, Hawaii. There are many different villages at the Polynesian Cultural Center. Each is a combination of

buildings, gardens, activities, and people as you would find them if you were to travel to the various island groups represented.
PhotocourtesyofPolynesianCulturalCenter.

Uses of Mass Media

Mass media are always important in the development of tourism. Whether for use outside a country as
a means of attracting tourists or to inform and entertain them after their arrival, high-quality products
created by journalists, film producers, and artists can fill a great need. Many countries have some who
already specialize in the field of tourism whose services can be used to advantage. The Society of
American Travel Writers is one professional group dedicated to good travel journalism.

Development of Out-of-Season Tourism

Educational and cultural activities are particularly well adapted to out-of-season tourism develop-
ment. International meetings and study courses do not depend on good weather and entertainment.
Often, their sponsors are glad to take advantage of off-season rates in hotels. Efforts should, therefore,
be made to develop facilities and publicity to attract suitable activities and events. Theater tours are a
good example.

ANTHROPOGRAPHY (GEOGRAPHY OF HUMANKIND)

Anthropography is de ned as the branch of anthropology that describes the varieties of humankind

and its geographical distribution. One of the most important motivations for travel is interest in the
culture of other peoples. The Mexicans are not like the Swiss, and the Balinese are not like the Eskimos.
Our natural curiosity about our world and its peoples constitutes one of the most powerful travel-
motivating in uences. A travel agent or other travel counselor must be familiar with the basic