Travel Reference
In-Depth Information
TABLE 9.2 (Continued)
Item
Mean Importance Rating
Public transportation such as airlines
2.97
Experiencing new and different lifestyles
2.97
Having fun, being entertained
2.92
Standards of hygiene and cleanliness
2.89
Visiting friends and relatives
2.86
Historical, archaeological, or military sites, buildings, and places
2.85
Just relaxing
2.85
Escaping from the ordinary
2.85
Being together as a family
2.84
Inexpensive travel to the country
2.79
The best deal I could get
2.78
Availability of pretrip/in-country tourist information
2.78
Being able to communicate in English
2.72
Inexpensive travel within the country
2.71
Nice weather
2.69
Trying new food
2.67
Shopping
2.66
Ease of obtaining visa
2.61
Visits to appreciate natural ecological sites (forests, wetlands, etc.)
2.59
Talking about the trip after I returned home
2.55
Meeting people with similar interests
2.55
Getting a change from a busy job
2.47
Unique or different native cultural groups such as Eskimo and Indian
2.45
Ease of exchanging the currency
2.40
Getting away from the demands of home
2.36
Finding thrills and excitement
2.33
Exotic atmosphere
2.30
Unique or different immigrant culture
2.27
Ease of driving on my own
2.25
Advertised low-cost excursions
2.24
Environmental quality of the air, water, and soil
2.24
Indulging in luxury
2.20
Visiting places where my family came from
2.19
Activities for the whole family
2.16
Going places my friends have not been
1.97
Being able to communicate in the foreign language
1.96
Outdoor activity
1.92
Experiencing a simpler lifestyle
1.91
Doing nothing at all
1.83
Exercise and
fitness opportunities
1.55
Roughing it
1.50
a
4
¼
very important; 1
¼
not at all important.
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