Motivation for Pleasure Travel - Tourism: Principles, Practices, Philosophies - page 196

CHAPTER 9 E

Motivation for Pleasure
Travel 1

LEARNING OBJECTIVES

Adopt a professional approach to motivation
and recognize differences in other people's
motives.

Be aware of contemporary research practices
in tourism that integrate motive and destination
feature assessments.

& &

Appreciate the range of ideas on travel
motivation, including historical accounts and
psychological theories.

Be familiar with conceptual approaches to
tourist motivation and recognize that there is
continual development and enhancement of
ideas in this field.

& &

Special thanks go to Philip L. Pearce, James Cook University, Queensland, Australia who prepared this chapter.

Internationally recognized tourism icons are a
powerful draw to any destination fortunate
enough to have inherited or created one. The
Eiffel Tower in Paris, France, is one of the
world's most instantly recognizable icons.
Constructed for the 1889 World's Fair, the Eiffel
Tower is a must-see structure for all visitors to
France. A photo taken beside the tower is a
lifelong treasure for many tourists. The challenge
for all destinations is to find '' the stroke of
genius'' that will uniquely associate the icon
with the destination — and that will, for any
number of reasons, make it internationally
popular. PhotocourtesyofImageState.