Travel Reference
In-Depth Information
Weddings are special events that have considerable economic impact. Many resort properties specialize
in wedding planning offering unique activities, superb food and beverages, and outstanding resort
experiences.
PhotocourtesyofAmeliaIslandConvention&VisitorsBureau.
runs smoothly. With the average weekend event requiring up to 2,000 volunteers, most events would
not be able to take place without them.
There is a movement toward professional management of events and year-round operation of
event of
ces. Event management is emerging as a
field, becoming more professional, and providing a
new source of job opportunities. As the number of events has grown and expanded in size and
complexity, the number of staff and volunteers has mushroomed. This has given rise to professional
associations, books, formal education, and training programs. Classes are offered in event manage-
ment in a number of tourism programs around the globe. George Washington University in
Washington, D.C., offers a certi
cate program and a sequence in their master
'
s degree program in
event management.
Donald Getz, of the University of Calgary, wrote a book titled Festivals, Special Events, and Tourism.
He states that festivals and events appeal to a very broad audience. However, elements of these or
speci
c themes can be effectively targeted to desired tourist market segments. Festivals and events
also have the ability to spread tourism geographically and seasonally. Special events allow a region or
community to celebrate its uniqueness, promote itself, develop local pride, and enhance its economic
well-being.
Events produce sizable economic and tourism bene
ts. For example, SunFest, an annual festival
in Florida, has a year-round staff of nine and a budget of $3 million. SunFest generates an economic
impact of approximately $21.5 million in the local community. The National Western Stock Show
held in Denver each January for 16 days has a permanent staff of about 50 year-round employees
who plan, organize, and market the event. During the stock show, this grows to 950 employees.
They serve some 2,000 animals and over 600,000 people attending the event. Considering both
direct and indirect effects, it is estimated that the event provides a hefty $123 million boost to the
Denver economy.
Even small communities can stage such events. Many local festivals originally designed to
entertain local residents have grown to attract visitors from many miles away. Smaller communities
that do not have convention bureaus and meeting space can turn to event tourism to seek tourism
dollars by producing arts and craft shows, historical reenactments, music festivals,
film festivals,
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