Travel Reference
In-Depth Information
Background Information:
This site features comprehensive
destination information, timely and relevant travel news,
expert advice, the lowdown on deals, and much more.
Site Name: Travelocity
URL:
www.travelocity.com
Background Information:
ACTIVITY 2
Site Name:
National Tour Association
URL:
www.ntaonline.com
Background Information: The National Tour Association is
an association for travel professionals who have a keen
interest in the packaged travel sector of the industry.
Their mission is to provide unsurpassed value for the
global packaged travel industry.
Travelocity, powered by the
Sabre system, provides reservations capabilities for
over 420 airlines, 40,000 hotels, and more than 50
car rental companies.
Site Name:
Exercises
1.
Orbitz
Go to the site and
nd the de
nition of
''
packaged
URL:
www.orbitz.com
Background Information:
travel.
''
Orbitz is another online agency.
It is a major competitor to Expedia and Travelocity.
2.
Find the number and composition of members of the
National Tour Association.
3.
Outline the membership bene
ts.
Exercises
1.
Describe the features of these three sites.
2.
Identify their role in the tourism distribution system.
E
QUESTIONS FOR REVIEW AND DISCUSSION
E
1.
As a producer of travel products, why not just sell your
services directly to the consumer?
through retail travel agencies or whether you should
try to sell them directly to the consumer. Identify the
advantages and disadvantages of each alternative.
Would it be wise to do both? Discuss.
2.
Why has the Internet become the most important
tourism distribution channel?
8.
Why should an independently owned and operated
travel agency become af
liated with one of the
consortia, cooperatives, or franchise groups?
3.
Give some examples of marketing aids that a supplier
might provide to a travel agency.
4.
Some counselors are not really good salespersons. As
manager of your agency, what skill-building program
would you inaugurate?
9.
What do you see as the future of the travel agent?
10.
List the advantages of a tour company becoming a
member of USTOA.
11.
What do travel aggregators do?
12.
5.
You are marketing director for a cruise line operating
truly luxurious ships. It has superb service and cuisine.
How would you proceed to identify the most prom-
ising distributors?
A fairly large manufacturer of specialty electric prod-
ucts is located in your city. What steps would you take
to sell this company on an incentive travel plan?
6.
What do receptive services operators do?
7.
As the president of a newly formed tour company, you
must now decide if your tours are to be marketed
13.
What do you see as the strength and weaknesses of a
home-based travel agency? What is their future?
E
CASE PROBLEMS
E
1.
Joan S. and her husband are planning a vacation to a
destination about which they know very little. They
have seen an exciting ad for this area in a travel
magazine. They respond to the ad, and subsequently
they receive a group of fascinating brochures describing
all the attractions, accommodations, shops, climate,
and other allures. In the same magazine they saw an ad
for an airline that serves this destination, including Web
site information for reservations. Should they make
their own reservations or should they seek the help of a
travel agency?
2.
A professor recently walked into a travel agency
—
his
first visit there
and asked for a speci
c cruise brochure.
The travel agent rose from her desk, found the pro-
motional piece requested, and handed it to him. The
professor thanked her and then asked,
—
''
How is the
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