Travel Reference
In-Depth Information
commission or a salary from their employer. Specialty intermediaries are experts in their particular
aspect of travel. As tourism becomes more specialized, these types of channelers will become
increasingly important.
Incentive Travel Firms
Incentive travel has been enjoying signi cant growth because travel rewards are one of the most
powerful motivators for increased employee performance. Companies can reward distributors,
customers, and their employees. In the United States, there are about 500
incentive travel rms
selling their professional services of designing, promoting, and accomplishing incentive travel
programs for buyers. They have a national trade association, the Society of Incentive Travel Executives
(SITE).
Corporate Travel Departments
Just as many corporations have chosen to set up their own meeting planning departments, many also
have travel sections. Growth in this area took place when the airline industry was deregulated in the
late 1970s. Such in-house
try to contain travel and entertainment
costs by getting the best prices on travel. They typically provide the same services as those of travel
agencies serving the corporate market.
corporate travel departments
Hotel Sales Representative Firms
Some companies specialize in representing hotels, motels, resorts, and destination areas. This type of
firm provides an alternative to a property hiring its own sales force and is an economical way to be
represented in foreign markets.
Hotel sales representatives
are also active in the convention and
meetings field.
Tour operators plan and organize all elements of a trip. Viewing wild animals in their natural habitat is
the mainstay of African safari tours. PhotocourtesyofPhotoDisc/GettyImages.
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